Manufactured in China, Empowering Global Beauty Manufacturing.
As a leading provider of base makeup automation systems, HaoruiDe is deeply rooted in Guangzhou—the heartland of China’s color cosmetics manufacturing. Through modular design, flexible systems, and replicable process models, HaoruiDe serves global base makeup brands and OEM factories. Under the system philosophy of “Precision · Intelligence · Adaptability,” we are establishing a global manufacturing footprint and a robust technology export framework.
With “Precision · Intelligence · Efficiency” as its core values, HaoruiDe has evolved from an equipment manufacturer into a full-service base makeup system solution provider. Our products are exported to the Middle East, Southeast Asia, Russia, Europe, and North America. By offering project customization, modular assembly, and turnkey solutions, we help clients enhance efficiency.
Every decision at HaoruiDe is guided by a clear mission: to empower global beauty manufacturers with intelligent, scalable production systems that deliver consistent results.
We anticipate industry shifts—from high-mix low-volume production to smart factory integration—and engineer our systems to stay ahead of tomorrow’s manufacturing demands.
HaoruiDe builds its brand legacy with wisdom and values—navigating forward with honesty, long-term partnerships, and a commitment to client success above all else.
Three pillars that distinguish HaoruiDe as the preferred base makeup automation partner for global brands and OEM factories.
HaoruiDe Manufacturing Capacity
HaoruiDe runs a 5,000㎡ independent facility with in-house R&D, assembly, testing, mold making, and engineering services. It delivers over 30 complete production lines annually.
Against the backdrop of base makeup production shifting toward “small batch sizes, multi-SKU portfolios, and high-frequency product launches,” traditional general-purpose equipment models can no longer meet the manufacturing demands of flexibility, speed, and consistency simultaneously.
HaoruiDe replaces “standalone machine stacking” with “systems engineering”, approaching from four dimensions—equipment → modules → processes → data—to build a scalable, interconnected, and predictive intelligent production line architecture.
The 5 Practical Values Brought by “Customization”
HaoruiDe’s rigorous end-to-end process ensures every production line meets the highest standards of precision, reliability, and global compliance before it reaches your factory floor.
In-depth consultation with clients to map SKU portfolios, formulation requirements, and factory layout constraints. Our engineers design a bespoke line architecture from the ground up.
All core modules are fabricated in our 5,000㎡ facility using precision CNC machining and proprietary mold-making techniques, ensuring dimensional consistency across every unit.
Each assembled line undergoes multi-stage quality validation—including filling accuracy tests, speed trials, and formulation compatibility checks—before shipment approval.
Turnkey delivery with on-site or remote commissioning support. Multilingual technical teams ensure seamless installation and operator training for clients worldwide.
From single-station automation to fully integrated smart lines, HaoruiDe offers scalable solutions tailored to your production scale, SKU complexity, and quality targets.
Full-scope engineering from layout planning and equipment selection to installation, commissioning, and operator training—delivered as a single, accountable turnkey package.
Prefabricated, interchangeable modules that slot into existing factory layouts. Reduce capital expenditure, accelerate deployment, and future-proof your production capacity.
Dedicated process parameter libraries for pressed powder, liquid foundation, BB cream, and more. Pre-validated settings reduce changeover time and guarantee formula-to-formula consistency.
Seamless connectivity with existing Manufacturing Execution Systems. Real-time production data, OEE dashboards, and predictive maintenance alerts keep your line running at peak efficiency.
Multilingual remote commissioning capability eliminates costly on-site delays. Our engineers can diagnose, calibrate, and upgrade your systems from anywhere in the world.
Pre-set pattern models and quick-change tooling enable high-frequency new product introductions without sacrificing line uptime or increasing scrap rates.
HaoruiDe’s Guangzhou facility is the operational backbone of our global supply chain—engineered for precision, built for scale.
From Guangzhou to the world—HaoruiDe’s export network spans every major base makeup manufacturing region, backed by responsive multilingual support teams.
Japan & Korea
Southeast Asia
Middle East
Russia & CIS
Europe
North America
Remote Commissioning
Multilingual Support
HaoruiDe’s engineering standards, quality management systems, and export compliance credentials are the foundation of trust for clients worldwide.
Production processes aligned with international quality management standards, ensuring consistent output and traceable quality records for every line delivered.
Dedicated engineering and R&D team driving continuous product innovation, process improvement, and custom solution development for global clients.
All systems are engineered to meet the regulatory and safety requirements of target export markets across Asia, Europe, the Middle East, and the Americas.
Comprehensive warranty coverage, spare parts supply chain, and remote diagnostics ensure maximum uptime and long-term system reliability for all clients.
Hear from the brands and OEM factories that have transformed their production capabilities with HaoruiDe’s intelligent automation systems.
“HaoruiDe’s turnkey solution reduced our new line commissioning time by over 40%. The modular design allowed us to scale production within weeks, not months. Their remote support team was responsive and highly professional throughout the entire process.”
“We needed a system that could handle 20+ SKUs simultaneously without compromising filling accuracy. HaoruiDe delivered exactly that. The pre-set pattern models are a game-changer for our high-frequency launch schedule.”
“The MES integration was seamless. We now have real-time OEE data across all three of our production lines. HaoruiDe’s engineering team understood our factory layout constraints and designed a solution that fit perfectly.”
HaoruiDe is proud to collaborate with leading beauty brands, OEM manufacturers, and industry partners across the globe, building long-term relationships grounded in trust and shared success.
Connect with HaoruiDe’s engineering team today. Share your production requirements, and we’ll design a precision automation system that delivers measurable results—on time, on spec, and within budget.
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